What makes mazda unique

Let us help you get a quote. Request A Quote. Why Mazda. Experience Motorsports Partnerships. Improving the lives of drivers, by creating a better vehicle. Explore Feel Alive. Overview How To Use. Recalls FAQ. Service Parts Accessories. Go to MyMazda to enjoy the full benefits of being a Mazda Owner. Your Location Zip Code Invalid. There are some cars that just make you smile. Referred to as the Mazda-Go. Mitsubishi logo visible on the fuel tank as Mazdas were marketed through their network until Powered by a cc air-cooled horsepower engine.

Thanks to comprehensive weight savings, it achieves an unprecedented 75 MPG. Generates horsepower. Achieves a maximum speed of about mph and a quarter mile time of The only Japanese car at the time to feature popup headlights, which reduced air resistance. We donate money as well as our time. Pure lightweight sports car. Over one million made to date. Mazda's first attempt at the endurance race came in Mazda tried again in and every year onward from until , winning on the 13 th attempt.

Normally when the public think of fuel efficiency, the focus is generally on what's under the hood with particular emphasis on displacement. Instead of just working on a way to make their existing engines more efficient, they looked at making the whole car more efficient. For that, they went back to the drawing board and the worked on the fundamentals of efficient performance: reduce weight, optimize drivetrain, and improve combustion.

Mazda reduced the overall weight of their vehicles by using much stronger steel to generate the same if not better strength while using less metal on the monocoque; less weight equals better fuel economy and a livelier drive. Their new engines make use of direct injection, conform to Euro-4 emissions standards, and have extremely high compression ratios a gasoline engine that's 14 to 1, anyone?

Mazda didn't opt for a CVT or a dual clutch gearbox, instead they improved on the conventional torque converter automatic transmission, making it shift better, more intuitively and more efficiently than before. Of course, being a Japanese manufacturer, they also used some tech to get even more mileage like automatic idle-stop and a kinetic energy capture system similar to hybrids. All of these improvements are designed to make little gains individually, but together, they comprise SkyActiv.

And yes it really works, and we'll put it to the test later on. From the get-go it's easy to see that Mazda as a company is very different from other Japanese automakers, and it's because of a simple sign of the Mazda Way. Each and every company's corporate vision may seem unique when read on their own, but generally they revolve around being customer oriented, doing things properly, being team players, continuous improvement, being respectful, proper, honest, and many of the other catchwords and catchphrases that the board of directors have an ear for.

One way or another Mazda's vision includes all those things, but with one major addition: The Challenger Spirit. It is this mindset to disturb the status quo, innovate and set very high goals and keep challenging to achieve them that will be the key for Mazda In our line of work, seeing cars built is a normal part of the job but Mazda's plant at Hiroshima is different. Normal industry practice for volume manufacturers is to have one assembly line per car model, but Mazda doesn't play by that book because on one line they assemble the CX-5, the new CX-3 and even the Mazda5 MPV.

On another line, they assemble a variety of their new SkyActiv engines, including the 3. It seems simple in theory but doing multiple cars and multiple engines on one line difficult and confusing in practice, especially since the whole thing always moves ever so slowly.

What Mazda really wanted to highlight were the little things they did to make their production more economical and more efficient. For instance, their stamping process was designed specifically to reduce the excesses to a bare minimum when each steel panel is pressed and cut.

Beyond that, Mazda plant employees are encouraged to come up with their own innovative solutions to make their work efficient and easier. An example would be right there on the line, as the workers built a mechanism wherein the car body actually drags along its own parts tray on a roller rig alongside the car as it is being assembled, meaning all the bolts, screws and nuts are always right there when needed.

These clever solutions weren't thought of by another corporation and sold to Mazda; no, the workers on the line thought it up themselves. Simple, ingenious, and improves productivity. The really neat thing about how their plant runs is the sheer focus of the men and women on the line. Even with a bunch of ASEAN automotive journalists taking photos, none of them broke into a pose or a smile.

None of them even took their eyes away from what they were doing. Such was the measure of their focus; these guys could give Queen Elizabeth's Guards a run for their money. The next morning, we headed on over to the Mine Circuit, or what was formerly known as the Mine Circuit. The circuit. Circuit racing at Mine is already relegated to the history books, as it is now owned and used by Mazda Motor Corporation as their proving ground for testing and benchmarking.

Interviews Helene Dancer. I call it my Batmobile. The MX-5 is also rear-wheel drive, which is important for a car buff like me. For me, Mazda means quality, design, functionality, and progressiveness. There are no crazy frills—you know what you get with Mazda.

And Mazda takes you into account as a driver. You feel like the car is made for you. My brother restores cars and looks after my MX-5 for me. This year, the Mazda3 was the winner. I think the car is really well balanced. It combines simple lines with a bold appearance, and the powertrains and safety features are good too.

You get a lot of car for the price. Not many car brands last as long as years, and Mazda just keeps getting better and better. Danny Irvine, automotive enthusiast from Australia, who owns 29 Mazdas including the R It was released in and production ran until The R was revolutionary at the time because Mazda took a different approach to its competitors.

Most of the cars of that era and size utilized a two-stroke engine, but Mazda built a four-stroke engine, which made it a lot quieter.

Mazda also focused on using lightweight materials in the manufacturing—much like SkyActiv technology today—because horsepower was quite limited. The engine was made from aluminum, when a lot of the competitors used cast iron, and the rear window was plastic instead of real glass.

The R was an incredibly successful car—it became a class leader. Mazda also offered an automatic version, the first time a manufacturer had done so in a kei car.

I have 29 Mazdas in my collection: five are kei cars and the rest are predominantly rotary-powered models. I love the consistency—you can see a common DNA in all its cars.