What should a flyer

Design a flyer with vivid images relative to the concept of the flyer and ones that are eye catching. Your logo is an important visual to place on the flyer as well. DO NOT forget to add this to your flyer. How else will anyone contact you if they don't have a phone number or address?

You may also want to consider adding info like your name, website, e-mail address, Facebook business page, or Twitter profile. Your flyer will be effective only if all these elements are clearly thought out and used together well. It is important that you also consider the pages on graphic design basics and color basics when you design a flyer or any other print material. Once it passes through you and the questionnaire, the next test is how others react to your flyer.

If this is your first try at a new design, it is best to print a few flyers about not , unless your confident just to get a reaction first. That way, if you see you're not getting the desired response, you won't have to toss the other copies away and waste your money. In conclusion, you have learned what elements go into a design and why.

So now where do you go from there? You can beat the competition by using powerful terminology such as "free," "save" and "guarantee. When it comes to creating flyers that stand out, less is more. Remember that you only have a couple seconds to capture the attention of your potential customers, and only one or two more seconds to hook them in with your product.

That's why you need concise, straight-to-the-point content about what your product is, its benefits and other important details. Don't clutter your flyer with too much imagery and text. Create short yet effective content, and consider the following:. Snappy headline or title. Make the headline catchy or provocative using a few carefully chosen words.

Get creative in incorporating powerful words and phrases such as "The Secrets to," "Unlock," "How to," "Discover," "Proven" and more. Use action words. Make your product offering even more exciting by using active verbs. Avoid using passive voice. Use bullet points. Have the text, particularly the benefits, in easy-to-read and digestible bullet points instead of long paragraphs.

People love discounts and good deals. So, attaching a coupon or promotional offer to your flyer will certainly make it more interesting to customers. Offer people discounts or coupon savings they'll find hard to resist or get anywhere else. You can create amazing flyers with coupons for your business by customizing flyer templates available online.

After conveying your message to your readers, tell them exactly what to do next. Prompt your audience to take immediate action—to order now, call now, visit your website, etc.

Get them excited about what they've learned on your flyer. Be clear how you want them to interact with you. Include important details about your business like website, contact info, location and more.

Another vital element to creating attention-grabbing flyers is the final print. A quality print finish can be just as important as everything else you put on your flyer. Using a glossy finish and quality paper for your flyer can help create a great first impression and can reflect the same quality of your products or services. Icons can also be used to represent different options offered by your business.

Look for a simple icon that illustrates your option, and differentiate the options by using different colored background. For an example of what I mean, look at how this travel flyer uses action icons on different colored circle backgrounds to represent different stats about Thailand:. If your flyer has a busy background image, it can be easy for text to get lost in it. This is an opportunity to introduce some functional design elements to your flyer.

Try overlaying shapes over your background image and adjusting the transparency so some of the background still peaks through. That way, your text will be able to pop without the background image being obscured. Take a look at how this flyer template overlays red semi-transparent shapes over a greyscale background image for a cool, modern design:.

When in doubt, use a simple background for your flyer design. You can use lots of different brightly colored shapes to help break up information heavy flyers so that they are easier to read. Use shapes to help highlight testimonials, quotes, icons, or important information about your business. You can use a QR code as a CTA to encourage readers to find out more about your business, to get exclusive offers, or even to enter a contest.

What makes your product a better choice than its competitor? Why not showcase that in your product flyer. Sometimes, the simplest option is the best option.

That can certainly be the case when deciding how to design a product flyer. If you have multiple products you want to showcase—like a new product line or seasonal products—then a simple grid layout is a good way to approach your flyer design.

That way, your products will be organized and easy to skim. In this product flyer example you can see how easy it is to see all of the products at once, without the design becoming cluttered or hard to read. Up-selling is an effective sales technique that you can use to sell multiple items to one customer.

If you were trying to sell some leather shoes, you could also sell your customers a shoe shining kit. Effective up-selling makes customers feel like they need to buy multiple products together. Help them visualize owning multiple products by grouping them together in your product flyer.

In this product flyer example we can see an entire outfit has been shown:. Your flyer header is an opportunity to use a decorative font, creative visuals, and an eye-catching color scheme. You can also include beautiful photography— Venngage has a whole library of stock photographs you can use for free to make a flyer! Just make sure that the text stand out against the background. Using bold, blocky text can help. You could also overlay your image with a transparent color filter.

For example, look at how this product flyer example a large photograph of a pizza is used for the background. It would be almost impossible to not know that this company sold pizza!

To keep readers engaged, it helps to add surprising elements to your flyer design. You can do this by dividing your flyer into different sections with color block backgrounds, or by applying different color filters to sections of your flyer. With this product flyer example, the alternating colored blocks help break up the information and keep the reader engaged with the flyer. Not sure which colors work? Check out this video for a complete introduction to color relationships:.

Especially if you use a border in an unconventional way. For example, you could use a border to help your product information stand out, in one of the quadrants of your flyer, or in the center. When designing your product flyer, think about the personality you want to communicate. Is your business fun and easygoing? Is it reliable? Is it innovative, or more traditional?

Since flyers are such an instantaneous marketing material you need to make an impression on potential customers, and fast. In this example the designer has picked fonts with a vintage and retro feel to help advertise their heritage clothing brand. By using this font potential customers know exactly what to expect from this company. Generally, e-commerce product photography falls into two categories: lookbook and in context photography. Lookbook photography showcases your product without distraction, while in context photography shows your product being used.

The benefit of in context and lookbook photography is that it helps people visualize their life with the product. It makes the product a bit more tangible, despite being just a photograph. In this flyer Nike have shown their products in action which allows customers to see exactly how they should be used, and gives an aspirational image of what they could achieve by buying and using the Nike products.

Flyer design is an opportunity to play around with unconventional layouts. For example, you could position your product in the center of your flyer and circle product details around it. Take a look at how this product flyer example does it:. Image frames allow you to crop your photos into decorative shapes.

This can make it easier to incorporate photos into your flyer. Take a look at how this product flyer for yearbooks incorporates photos from the yearbooks into the actual text of the flyer, using image frames:. The folks over at 3dcart have a great product photography guide if you want more tips for taking great product shots. A simple way to organize the information on your flyer is to divide each section into its own box.

For example, you could have one box for the title, one box for the event details, and a box with a description of the event. This picnic event flyer is makes a good example of using boxes in flyer design. Here each box contains a different set of information:. This flyer uses boxes turned on their side to highlight the different elements of their event:. Do you want your event flyer to stand out from the standard designs in your niche?

Look for ways to use design elements unconventionally. For example, this yoga class flyer uses a border around the photograph, but the border sits behind the text block.

The result is an unconventional design that is interesting to look at, and shows that this event will be fun and modern. Green and red. Yellow and purple. Blue and orange. These pairs are known as complementary colors because they go well together. Make sure that the event details like location, time and ticketing are easy to read.

For example, this event flyer template uses a bright yellow box to make the event details stand out. Oh, and it helps that blue and yellow are complementary colors too! See tip number 1. Is your event going to be a celebration of glitz and glam? Pick a color scheme that reflects all of the silver and gold guests can expect. Take a look at how shamelessly fancy this event flyer is.

Strong, beautiful fonts are used to show that this will be an elegant and fancy ball. Set the scene for your event by creating your own custom illustration. Use building and furniture icons to illustrate the event venue. Look for icons to show any props or food that will be there. Let people know what to expect. In this Drag Brunch flyer template icons have been used to show that you can expect singing, breakfast, and a whole load of lipstick:.

You can also arrange icons in a fun pattern to help represent your event, like this Valentines Day Game Night flyer example:. What sort of scene do you want to set? What kinds of visuals are you going to use — icons or a more cartoon-like design? Photos from previous events to show people what they can expect?

Something more traditional, or something a bit more abstract? Write a snappy headline or title. Use colorful or striking graphics. Focus on the benefits of your product or service. Use compelling testimonials and case studies.

Organize your page with boxes, borders, and areas of contrasting colors. Make your points easily identifiable. If you are on a tight budget, try this. Offer a discount or special limited-time price. Ready to get started?