Should i advertise on yp com

Sorry, no results have been found, please try other search criteria. Showing 1 - 10 out of for: Article. Previous Next. What does YP. Speak with Us Today! Is a Business Website or Blog Better? We've driven over 6,, leads for clients. Discover how we can help your business grow. Hear from over WebFX clients. According to Yellow Pages , a basic listing is free.

While this advantage can be compelling, there are also a few significant disadvantages of Yellow Pages advertising. When many people think of directory advertising, the first thing that comes to mind is Yellow Page advertising. However, this is not the only kind of directory advertising a business can pursue with Yellow Pages. You can also purchase a larger listing and include your photo, slogan or brief advertising copy. These examples of Yellow Page advertising demonstrate the advantages and disadvantages of Yellow Pages advertising.

Perhaps the greatest advantage of advertising with Yellow Pages is that it costs nothing for a simple business listing. Even if you are advertising with various other directories and through other marketing strategies, taking advantage of a free Yellow Pages listing can be an effective, inexpensive way to generate leads.

Digital directories are the biggest competition for printed Yellow Pages, especially in a mobile-centric market. Platforms like Yelp are geared specifically for brand discovery and review sharing.

And other social media platforms are honing in on brand-consumer relationships with new ways to contact businesses and even shop via the social app. We mentioned that the Yellow Pages see long use, but that benefit is tempered by the fact that only one edition is published each year. You not only need to design a winning ad, but it needs to be an ad that will win throughout the entire year. There can be some powerful detractors to utilizing print Yellow Pages as an advertising medium.

However, while it only reaches audiences at the bottom of the sales funnel, that also means these customers are ready to make a purchase decision, and the resulting ROI can be stunning. Because every channel can play an important part in a solid marketing mix, be sure you understand the pros and cons of Yellow Page advertising. If your audience turns to this format, it can offer important ROI and sales you may be missing otherwise. Remember, we at Zimmer are proud to help clients develop striking marketing strategies and win across any platform.

Contact us today to discover what we can do for you to take your advertising to the next level. Call Us Today! The toll-free number is Going online at www. It isn't uncommon for YP listings to appear, based on public record. If no listing exists, follow the prompts to get a listing. If you do have a listing, confirm that the details are correct, including your website, address and contact information.

If you are calling The Yellow Pages, you'll need to give the representative your name, company name and your address to determine into which Yellow Pages directory your company would belong. Even though online searches enable people to search for listings anywhere, Yellow Pages targets user searches to help people find the best services close to where they home.

If you have an existing YP listing, make sure to review the entire profile, and not only the company contact information. The profile helps consumers identify the company specialties and increase chances of results.

Consumers are more likely to deal with an engaged listing rather than a cold listing that has no recent updates. Claim a listing for free by calling the number or going to the www.